Phase 3.1 – Mini Case Study – IKEA Vision, Values and Mission in Driving Strategy
Introduction The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen on stores in 18 retail parks located throughout the…
Read MorePhase 3.2 – Article – HBS The Boards Role in Strategy
A friend who serves on a number of consequential public company boards came to my office not long ago to ask my opinion on something that had become a contentious…
Read MorePhase 3.2 – Article – Customer Value Proposition – The Basis of an Organization’s Strategy
At the beginning of a discussion on strategy in one of our programs in Kenya last year, I asked the following questions to a group of participants, “Out of all…
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